Apple Inc. plans to announce an update to its laptop lineup at an annual conference for app developers in early June, a move that could help offset new competition from Microsoft Corp. as well as declining iPad sales.<\/p>\n
Apple is planning three new laptops, according to people familiar with the matter. The MacBook Pro will get a faster Kaby Lake processor from Intel Corp., said the people, who requested anonymity to discuss internal planning.<\/p>\n
Apple is also working on a new version of the 12-inch MacBook with a faster Intel chip. The company has also considered updating the aging 13-inch MacBook Air with a new processor as sales of the laptop, Apple\u2019s cheapest, remain surprisingly strong, one of the people said.<\/p>\n
The Maclineup generates just 11 percent of the Cupertino, California-based company\u2019s $216 billion in annual sales, with the iPhone accounting for almost two-thirds of the total.<\/p>\n
But Macs are key to retaining the business of loyalists and the creative industries — the cornerstone of Apple\u2019s resurgence at the turn of the millennium under Steve Jobs.<\/p>\n
The MacBook refresh would also come at an important time for the iPhone-maker. This month, Microsoft Corp. debuted the Surface Laptop, which boots up in seconds, has a touch screen and runs on a more stable version of Windows. Microsoft\u2019s first real laptop is widely considered a viable rival to the MacBook Air.<\/p>\n
By refreshing its computers, Apple could undercut that competition and continue the Mac\u2019s recent momentum. In the second quarter, the company sold 4.2 million desktops and laptops and generated 14 percent more revenue on Macs than in the quarter a year earlier.<\/p>\n
The updated MacBook Pro would look much the same as the latest model and mostly differ in internal architecture, one of the people said. While unclear if it\u2019s ready for this generation, Apple has been working on a new in-house chip for a future MacBook Pro model that manages the computer\u2019s low-power mode, Bloomberg News has reported.<\/p>\n
The planned upgrades wouldn\u2019t mark a major step forward for Apple\u2019s notebook lineup, but they will demonstrate the company\u2019s dedication to a product that has been criticized by the Mac faithful over the past few years. It has been almost seven years since Apple last redesigned the MacBook Air.<\/p>\n
The most recent MacBook Pro, released more than 500 days after its predecessor, added a Touch Bar keyboard strip for quick access to app functions, a larger trackpad and a fingerprint log-in sensor.<\/p>\n
Apple last updated the 12-inch MacBook in the spring of 2016 with a rose gold color option, while the MacBook Air has not received a speed boost since 2015. The stall in Mac updates has not been limited to laptops. Apple\u2019s desktops have lagged too, and earlier this year, Apple pledged to release major upgrades to the Mac Pro and iMac with better specifications for expert users in the future.\u2014Bloomberg.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Apple Inc. plans to announce an update to its laptop lineup at an annual conference for app developers in early June, a move that could help offset new competition from Microsoft Corp. as well as declining iPad sales. Apple is planning three new laptops, according to people familiar with the matter. The MacBook Pro will […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-46608","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/posts\/46608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/comments?post=46608"}],"version-history":[{"count":1,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/posts\/46608\/revisions"}],"predecessor-version":[{"id":46612,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/posts\/46608\/revisions\/46612"}],"wp:attachment":[{"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/media?parent=46608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/categories?post=46608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/tags?post=46608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}