In a bid that is aimed at unearthing talent and giving a platform to artists in the country, a Norwegian musician and producer, Karstein Gr\u00f8nnesby, has established a record label in the country.<\/p>\n
Gr\u00f8nnesby is currently working as a volunteer at Music Crossroads Malawi in Lilongwe.<\/p>\n
Known as Ujeni Records, Gr\u00f8nnesby said the record label has already started its operations and that it is providing talented artists and bands a platform and an opportunity to record their music.<\/p>\n
He also said that the label will promote the music and distribute it both locally and international.<\/p>\n
\u201cThe creative industry in the country is struggling with a lot of challenges among them piracy, so Ujeni Records serves as an introduction to the modern and global music business,\u201d he said.<\/p>\n
Gr\u00f8nnesby added that in modern and global music business, artists and bands can release their music digitally and get discovered by people all over the world and get paid in the process.<\/p>\n
\u201cThrough Ujeni we want Malawian music to be available. Now people can easily listen to and buy Malawian music all over the world,\u201d he said.<\/p>\n
The Norwegian artist said Ujeni Records has a lot of interesting and talented artists under its name among them O\u2019ta.<\/p>\n
He revealed that O\u2019ta has received over 100,000 plays on his single \u2018Mundimasule\u2019 on Malawi-music.net in less than one week.<\/p>\n
The other artists Ujeni Records is working with are female singer Rebecca Mwalwenje, up-and-coming band Mbanaye, Clifford Msiska, a banjo-wielding songwriter from Livingstonia and traditional Nsansi player Patrick Chimbewa from Ntchisi.<\/p>\n
He also said that additionally, they were blessed to work with top artists such as Faith Mussa and jazz-guitarist and vocalist Ernest Ikwanga.<\/p>\n
\u201cWe are hoping for the best and all we want is for Malawian artists to have a platform. There is talent here but it is not exposed,\u201d he said.<\/p>\n
Gr\u00f8nnesby said three of the artists will be performing at the Nkhota-kota Festival on April 22.<\/p>\n
In addition to doing studio recordings, the Norwegian musician said Ujeni Records also does live video shootings of their bands and artists and that they do it in collaboration with Archers Multi Media.<\/p>\n
And to celebrate the launch of the record label, Gr\u00f8nnesby said on Monday they had released a 30- minute live acoustic video session titled \u2018Live In The Bus\u2019.<\/p>\n
\u201cThe concept is as creative as it is simple: six artists were invited into an old bus at Music Crossroads Malawi where each artist had to perform one song,\u201d he said.<\/p>\n
He said the whole session was filmed and recorded, and features artists such as Mussa, Ikwanga, Mwalwenje, Mbanaye, Chimbewa and O\u2019ta.<\/p>\n
Mussa said yesterday that he has not been signed by the record label but was only involved in the \u2018Live in a Bus\u2019 concept.<\/p>\n
\u201cThe Live in Bus concept was an amazing project and very creative. What I have loved about them is that they are so passionate about music and the way they package their stuff, I see them achieving great things. I am impressed,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"
In a bid that is aimed at unearthing talent and giving a platform to artists in the country, a Norwegian musician and producer, Karstein Gr\u00f8nnesby, has established a record label in the country. Gr\u00f8nnesby is currently working as a volunteer at Music Crossroads Malawi in Lilongwe. Known as Ujeni Records, Gr\u00f8nnesby said the record label […]<\/p>\n","protected":false},"author":3,"featured_media":44653,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-44670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/posts\/44670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/comments?post=44670"}],"version-history":[{"count":1,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/posts\/44670\/revisions"}],"predecessor-version":[{"id":44672,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/posts\/44670\/revisions\/44672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/media\/44653"}],"wp:attachment":[{"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/media?parent=44670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/categories?post=44670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/tags?post=44670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}