Airtel has teamed up with Cote d\u2019Ivoire and Manchester City star Yaya Toure for the newly launched \u2018It\u2019s Now\u2019 campaign, aimed at inspiring people to make their dreams a reality through use of technology.<\/p>\n
Speaking during the launch in Lilongwe on Tuesday evening, Airtel Malawi managing director, Heiko Schlittke, said the Cote d\u2019Ivoire and Manchester City star has been chosen as the ambassador because of his success story in football.<\/p>\n
\u201cAirtel is privileged to kick off the\u2019 It\u2019s Now\u2019 campaign by partnering with football star as our pan-African brand ambassador.<\/p>\n
\u201cNamed African Footballer of the year, the Cote d\u2019Ivoire born player has been making soccer history since he started playing in 2001. Yaya serves as a beacon of inspiration, showing that with hard work and dedication you can achieve your dreams,\u201d said Schlittke.<\/p>\n
He further said the campaign was designed in a special way to inspire people to achieve their dreams in life.<\/p>\n
\u201cAs Airtel, we realise that Africa is a continent teeming with possibilities and potential. Malawi, in particular, is a land of possibilities and its citizenry are hardworking people, people that are focused on living colourful dreams, people that are destined to make it happen in a bigger and better way.<\/p>\n
\u201cThe reality is that people desire to succeed, but their hunger for success is outstripped by their ability to access tools and resources will enable them to achieve their dreams,\u201d he said.<\/p>\n
In his remarks, Principal Secretary in the Ministry of Youth and Sports Development, Joseph Mwandidya, hailed Airtel for the campaign saying it would help empower Malawians to dream in colour.<\/p>\n
\u201cI must say that the concept of \u2018It\u2019s Now\u2019 goes hand in hand with various government initiatives which aim at empowering Malawians to not only dream but dream in colour and consequently live those dreams by making them a reality,\u201d said Mwandidya.<\/p>\n","protected":false},"excerpt":{"rendered":"
Airtel has teamed up with Cote d\u2019Ivoire and Manchester City star Yaya Toure for the newly launched \u2018It\u2019s Now\u2019 campaign, aimed at inspiring people to make their dreams a reality through use of technology. Speaking during the launch in Lilongwe on Tuesday evening, Airtel Malawi managing director, Heiko Schlittke, said the Cote d\u2019Ivoire and Manchester […]<\/p>\n","protected":false},"author":3,"featured_media":4410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/posts\/4406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/comments?post=4406"}],"version-history":[{"count":1,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/posts\/4406\/revisions"}],"predecessor-version":[{"id":4411,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/posts\/4406\/revisions\/4411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/media\/4410"}],"wp:attachment":[{"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/media?parent=4406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/categories?post=4406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/tags?post=4406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}