Newly established Trace Africa channel has said it is ready to air more content from Malawi and other southern African countries.<\/p>\n
The news comes following Trace Africa\u2019s approval of some music videos from Malawi which MultiChoice Malawi sends direct to the channel.<\/p>\n
MultiChoice Malawi has been in the forefront calling upon the country\u2019s artists to submit their music videos to the channel.<\/p>\n
So far, the channel is currently airing Tay Grin\u2019s music video of the song Kanda <\/em>which he collaborated with Sonye and Nigeria\u2019s star Orezi.<\/p>\n Tay Grin submitted his work on his own.<\/p>\n Trace Africa Marketing and Programming Specialist Tshwanelo Maredi said they were looking for more content from Malawi and other southern African countries.<\/p>\n Maredi also gave the reasons on why some of the music videos which were submitted recently had been rejected.<\/p>\n \u201cFor example, the reason some videos weren\u2019t accepted was that we don\u2019t play \u2018traditional\u2019 African music. The others may have been rejected for reasons such as quality issues; we aim to provide our viewers with the best videos, so unfortunately they didn\u2019t meet the criteria,\u201d Maredi said.<\/p>\n T h e M a r k e t i n g a n d Programming Specialist added that they do not accept outdated content, unless if it were a major hit.<\/p>\n \u201cSo if it is more than three months old we won\u2019t accept it unless if it can be played in our thematic shows like House party (house music, party music etc) or Sound system (reggae, dancehall etc) provided they pass our quality\/ standard criteria,\u201d she said.<\/p>\n Meanwhile, Trace Africa has said that the viewing committee met last week and they accepted the country\u2019s music videos of Theo Thomson (Magic and Wings), Good Tender – Bucci & Charley, Reggae Is In My View \u2013 Trumel, Disappear \u2013 Bucci and Angelina by Dali.<\/p>\n Maredi has since said the committee is yet to review some of the country\u2019s music videos which were already submitted.<\/p>\n MultiChoice Malawi Sales and Marketing Manager Chimwemwe Nyirenda said the approval of some of the country\u2019s music videos show there is progress.<\/p>\n \u201cWe are very happy because we got some feedback from Trace Africa on why some videos were rejected because this is what we agreed with Trace Africa team to give us feedback wherever necessary,\u201d Nyirenda said.<\/p>\n He said the feedback was necessary in that it will help artists to improve on their music videos.<\/p>\n \u201cOur target is to get at least 20 music videos on the channel by the end of the year. We believe with this, more artists will come out with their music videos,\u201d Nyirenda said.<\/p>\n He further appealed to artists to bring their music videos to MultiChoice offices and that the music videos should be in HD file (MP4), flask disc or DVD.<\/p>\n \u201cIt\u2019s not a complicated process, we have one page which they will need to sign to give consent to the channel and then MultiChoice Malawi will send the music videos to the channels for air play,\u201d he said.<\/p>\n Trace Africa channel 326 launched on DStv in September with aim of creating opportunities and dedicated for southern African artists to showcase their music videos on the channel.<\/p>\n In a drive that was aimed at coaxing more artists to submit their music videos, MultiChoice Malawi extended the campaign to this year\u2019s Lake of Stars Festival held at Chintheche Inn in Nkhata Bay which saw the presence of Trace Africa officials.<\/p>\n Nyirenda said the objective of Trace Africa officials trip to Malawi was to collect the country\u2019s music videos but also to appreciate local content.<\/p>\n","protected":false},"excerpt":{"rendered":" Newly established Trace Africa channel has said it is ready to air more content from Malawi and other southern African countries. The news comes following Trace Africa\u2019s approval of some music videos from Malawi which MultiChoice Malawi sends direct to the channel. MultiChoice Malawi has been in the forefront calling upon the country\u2019s artists to […]<\/p>\n","protected":false},"author":3,"featured_media":36533,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-36532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/posts\/36532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/comments?post=36532"}],"version-history":[{"count":1,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/posts\/36532\/revisions"}],"predecessor-version":[{"id":36534,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/posts\/36532\/revisions\/36534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/media\/36533"}],"wp:attachment":[{"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/media?parent=36532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/categories?post=36532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/tags?post=36532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}