The Chartered Institute of Marketing (CIM) Malawi chapter says marketers can only claim influential positions in organisations by improving their financial skills and knowledge.<\/p>\n
Speaking in Blantyre when he opened a two-day training workshop, CIM president, Stanley Mkwamba, said for marketers to make a significant contribution to the development of the country, there is need for the professionals to have the relevant skills needed to interpret figures and numbers that have a bearing on business growth.<\/p>\n
\u201cCIM aspires to see more marketers rising to key positions including making strategic contributions in the boardroom. However, to achieve this, up-skilling and expansion of their capabilities is key. This training workshop offers one such opportunity towards that goal,\u201d Mkwamba said.<\/p>\n
CIM Malawi has organised three workshops to take place in Blantyre, Lilongwe and Mzuzu which aim at, among others, to equip marketers with the skills needed to analyse industry financials. Facilitators are expected to deliver three modules focusing on Finance for Marketing and Commercial Drivers, The Winning Sales Pitch and The Agency Relationship Dynamics.<\/p>\n
According to Mkwamba, the module on Finance for Marketing and Commercial Drivers aims at equipping marketers with the necessary tools to competently read, interpret and action the critical business numbers with a view to empower them in board rooms.<\/p>\n
\u201cA professional marketer cannot run away from numbers. This training module aims at demystifying the business financials for marketers in order to realign them as core players to the business. As marketers rise up the ladder, figures become a very critical component of their daily work,\u201d Mkwamba said.<\/p>\n
The second module, Winning Sales Pitch, will groom marketers with skills and tactics for pushing new ideas, products, services or projects to prospective clients while the Agency Relationship Dynamics modules will equip the marketers with skills to effectively manage and utilise marketing agencies.<\/p>\n
The Blantyre workshop attracted participation from practicing marketers, sales, commercial and business development officials, public relations, communications and brand managers drawn from both the public and private sector.<\/p>\n
Seasoned marketers, Enwell Kadango, Fredrick Changaya and inspirational speaker and accountant, Daniel Dunga facilitated the training workshop.<\/p>\n
A similar workshop will be held in Lilongwe from June 13 to 14 to be followed by the third and final session to be held in Mzuzu from June 16 to June 17.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Chartered Institute of Marketing (CIM) Malawi chapter says marketers can only claim influential positions in organisations by improving their financial skills and knowledge. Speaking in Blantyre when he opened a two-day training workshop, CIM president, Stanley Mkwamba, said for marketers to make a significant contribution to the development of the country, there is need […]<\/p>\n","protected":false},"author":3,"featured_media":25935,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-25931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/posts\/25931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/comments?post=25931"}],"version-history":[{"count":1,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/posts\/25931\/revisions"}],"predecessor-version":[{"id":25936,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/posts\/25931\/revisions\/25936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/media\/25935"}],"wp:attachment":[{"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/media?parent=25931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/categories?post=25931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.times.mw\/index.php\/wp-json\/wp\/v2\/tags?post=25931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}