Carlsberg Malawi Limited on Thursday launched a new promotion dubbed “Born to be Chilled Summer Promotion.
The competition is aimed at delighting consumers and sensitising Carlsberg clients on its products according to Carlsberg Brands Manager for Alcoholic Beverages, Twikale Chirwa.
He said through the promotion, the business intends to continue interacting with its consumers countrywide.
“Summer is our peak period and we have the most demand for our products, hence the promotion where we want to grow interaction,” Chirwa said.
The promotion runs from September to November according to Chirwa.
Five lucky people are expected to walk home with a million kwacha each by end of the promotion.
Other prizes include HD Tv screens, mobile phones and other consolation prizes.
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