Local car rental company Avis Malawi has entered into a license agreement with world car hire giant Avis Budget group which will see the Malawi company re-branding to Avis Budget Malawi.
The agreement follows an extension of Avis Budget group’s services to Barloworld Limited which operates the Avis Car Rental brand in Southern Africa.
Avis Budget group operates in 175 countries and 10,000 locations across the globe.
Avis Malawi chief executive officer Iqbar Omar said in an interview the agreement will help market Malawi’s tourism to the rest of the world.
“We are excited to adopt the Budget brand which is among the biggest in the world,” said Omar, adding: “This license agreement will help in our expansion drive.”
He said the agreement will also make it possible for Avis Malawi to offer a wide range of products with a flexible rate policy.
“The Budget brand has the leisure market as its main target, so Malawians can be rest assured that the country’s tourism industry will benefit,” he said.
“There will be a large influx of inbound traffic from the Avis Budget locations across the world into Malawi,” said Omar.
He said as a result of the agreement, Avis Malawi will invest K500 million to rebrand and expand its fleet.
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